Interview with Mom 
3/30/08
Summary

    * When
          o 1/2hr before bedtime or on weekends in between chores
          o Doesn’t have a lot of time to read
    * What
          o newspaper, business, sewing & home magazines, travel journals, cook books, romance, fictional history, mystery
    * Problems
          o Type hard to read
          o Can’t stop reading if too good
    * Colors women like
          o Light green background - restful
          o Pastels
    * Child
          o Kid reads to mom or mom reads to kid. 
          o Read to child on weekends when went to library, off work. 
    * Concerns
          o How do you get the content? Is it easy to get?
    * Describe your normal day
          o Eat breakfast, work, dinner, clean up , dishes, shower, watch news/tv after dinner, read, bed
    * What do you look for in a product when you shop, what  makes you choose one over another
          o Quality and Price.  Likes certain brands.  For large purchases, does research and goes to see it in store.

Interview with Computer Reader

    * Computer – problems

          o Some eye strain, want to change size and font.  Want to scroll by page and have large screen.

    * Technology concerns
          o Wireless device: lie on couch or bed. 
          o Books - Have to transfer from computer- or other service. 
          o DLM, how do you download the books
    * Wants to mimic books
          o Can go anywhere w/them. 
          o Physical act of turning pages

Notes

    * When
          o anytime
          o anytime or 1/2hr before bedtime.
          o Read on weekends in between chores
          o I haven’t had time to read.  I can’t put down a good book, I need to work. Sometimes reads until too late.
          o
    * What
          o news paper
          o business section in paper
          o magazines – the economist,quilt magazines, sewing magazines, home journals, better home and gardens, good housekeeping, travel journals.
          o Cook books – collect them.  
          o Junk books – nora Roberts, daniel steel,
          o mystery,
          o fictional histery novels – Japanese/Chinese, memoirs of a geisha, da vinchi code, angels & demons- history bg.  Generally can’t find books like that, I’d rather read books like historical novels – angels and demons, da vinci code. 
    * Problems
          o Design for people my age- hard to read, bigger type.
          o Can’t let go, especially if the story is interesting.  I won’t cheat and go to the end of the story
    * Colors women like
          o I think it’s according to the book, what story it is.  Option of changing color. 
          o Likes light green background.  Restful on the eyes. 
          o Pastels, a lot of women like pastels. 
    * Child
          o Now think of kids – like nephew’s, always uses the computer. 
          o Kid reads to mom or mom reads to kid. 
          o Read to child on weekends when went to library, off work. 
          o Hardly during weekday b/c working.  Mostly after library visits b/c library closes early.
    * Concerns
          o How to download – is it easy?
          o How long does it take?
          o Does it come on a CD?
          o Audiobook?
          o Online d/l?
          o Can you hear the book? If you can hear it AND read it, that’s good.
          o In bed, on TV?
    * Describe your normal day
          o Eat breakfast, work, dinner, clean up , dishes, shower, watch news/tv after dinner, read, bed
    * What do you look for in a product when you shop, what  makes you choose one over another
          o Look for quality and price.  If it’s cloths – natural fiber.  How easy to take care of.  Kitchen appliances – good brand, brand names, not cheap product.  Likes certain brands.  Looks at several brands, models, what features, customer satisfaction, how much.  Advantages. Looks online for big purchases then looks at them in store.

Interview with Computer Reader

    * Computer – problems

          o some strain – if enjoying doesn’t matter. 
          o Open in word so can change font size and to a common book font. 
          o Trouble with spacing or scrolling, want easy scrolling with paging. 
          o Physically if screen small then hard to read, nice on bigger screen.

    * Technology concerns

          o Wireless mouse: keep it close to you. 
          o Wireless device: lie on couch or bed. 
          o Books - Have to transfer from computer- or other service. 
          o Formats – loading formats. 
          o How many books can you read, what formats, can you send them to other  people.  DLM?
    * Wants to mimic books
          o graphics of books, lighting.
          o Can go anywhere w/them. 
          o Physical act of turning pages