-Must have big sized fonts -Must be very easy to transfer books to and from (she hates computers w/ a passion -cd) -Must be decent looking so that she can actually take it around ---Men like their devices rugged but women actually want them to feel feminine. ---She wants things to have a personality -It might be a good idea to have it customizable -It should be waterproof so that she can read it in the tub -Also she might have it around for recipes so must be splash-proof and easy to clean -She likes the idea of touchscreen but afraid that she will break it -"If it looks too technical, I'd be scared to touch it" -She still thinks she'd prefer to hold a book than a e-book reader -She reads mostly novels --She reads popular stuff, like bestsellers. So it'd be cool if she could see the bestselling books on it and then purchase on the spot. -Reads more newspaper than magazines. -She doesn't like audibooks (they never become popular in Turkey -cd) -She would hesitate to give it to a child --"he might break it or just mess with it that I can't use it anymore" --Maybe the thing might have a child mode with limited functionality -She shares recipes a lot with friends. -It'd be cool to be able to share recipes but she's afraid that it'd be too hard for her to do it --She reflects on how hard it's for her to send a picture message on her phone