-37 years old.
-3 kids. 7 and 5 years old and a 18 months old one.
-Works from 8pm to 5pm

-She reads all day in office.
-Mostly professional journals. She's an English grad student.
-At nights, she reads stuff from Harper's, Smithsonian.
-She reads for around 1 - 1.5 hours for pleasure every night.
-She reads to the kids.

-Never goes to the bookstore
--Online is cheaper most of the time.
--She uses the library a lot
--Real-life books are hard to carry around.

-Main deciding factor: price.
-If something looks halfway decent, she can pay a little premium, not much though.

-Very interested in an eBook reader
--She prints out stuff all the time and thinks that's bad for the environment.
--However, she wants the eBook reader to be compatible with everything.
--If the interface sucks, she'll not use it.
---LOVES her iPhone

-She's not attached to "page turning" business
-She cares about the content of the books, not how they are presented.
-She thinks iPod touch is a good example of how big screen devices should operate
-She studies usability of books (so she's not really a typical mom. oh well)