-34 years old -1 kid. 15 months old boy -Works from 8.30 to 3pm -She reads books and magazines. --1.5 books/month is her average -Mostly reads before going to bed. -Reads for around 1 hour -Magazines --Mothering, yoga journal, better health and garden -Amazon -Barnes and Noble (membership) -She gets 2 books a month on average -Reads to her child for 15 minutes --Educational stuff -> pictures to words kind of things. -Sings to her child before putting her to bed -She wants the best looking thing that functions as necessary -Money is an object but it has to look good too. -She goes to online websites for comparing prices --She only buys stuff online if she knows what they are. -She's hesitant about an eBook reader. --Make it waterproof for bathtub use especially --They have to be easy to clean --Not sure if they'd be readable -> afraid of strain on her eyes. --Maybe it could have a "good reads" functionality where it could recommend books